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YouTube SEO
Getting Views Through Search
YouTube is the world's second-largest search engine. With search optimization, you can consistently get views not just after upload but for months and years to come. The key is including keywords that viewers actually search for in your video metadata.
Step-by-Step
1
Keyword research (YouTube autocomplete / vidIQ / TubeBuddy)
2
Place main keyword at the beginning of title (under 60 chars)
3
Put core keywords + summary in first 2 lines of description
4
Set 10-15 tags + 3 hashtags
5
Add chapters (timestamps) to boost search visibility
Pros
- ✓ Long-lasting traffic
- ✓ Exposure without ad spend
Cons
- ✗ Takes 2-4 weeks to see results
- ✗ Some fields have fierce keyword competition
Use Cases
"How-to" search-driven content
Evergreen content
Capitalizing on trending keywords